Founded in Cape Town, in  2002, ViaMedia is your classic ‘started in a garage’ success story. Learning the ins and outs of the local mobile market through hard work and hard knocks, the company has become recognised as a South African leader, in the provision of mobile services.

In 2007 Hosken Consolidated Investments, through Sabido Investments (Pty) Limited (“Sabido”) took a majority stake in the company. They crystallised their profits, from the investment in 2011, when they resold their stake back to one of the original founders.